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“FriendFinder Networks Inc. is a leading Internet-based social networking and multimedia entertainment company operating several of the most heavily-trafficked websites in the world. We provide our customers with a wide variety of online products and services, appealing to members of diverse cultures and interest groups, so they can interact with each other and enjoy our content.”

Quick Look

Feature Overview:
– Over 19 million members
– Global audience
– Well-used chat rooms

FriendFinder is a large dating site with a large number of sister sites catering to all different niche dating sites with over 2 million members. You can find a niche for just about any type of dating site through their network.

The sign up process itself is speedy — you’re only required to provide very basic information about yourself.


Sign up is easy!

FriendFinder registration

FriendFinder requires only the basics to set up your profile.

Once you’ve signed up, you must check your email for a password.

FriendFinder Home page

Your FriendFinder home page


FriendFinder’s profiles are very basic, and look a bit behind the times when it comes to web aesthetics. The only positive, really, is that you have the option to customize your profile colors for some pizazz. And if you really want a custom feel, you can add “Bling” to your profile.

FriendFinder profile

FriendFinder’s profiles are very basic

FriendFinder profile colors

Edit your profile colors

Fill out the rest of your profile and help with the search process by taking FriendFinder’s personality quiz. It’s quick and uncomplicated, only answering a page or two of questions on a scale of “Strongly Disagree” to “Strongly Agree.”

FriendFinder personality quiz

FriendFinder’s personality quiz is straightforward

FriendFinder Personality types

What’s your personality type?


What FriendFinder lacks in looks, it makes up for in tons of features to help you connect with potential matches.


Search through FriendFinder’s numerous chat rooms to talk shop, romance, or to make friends locally.

FriendFinder Chat System

The FriendFinder chat system makes it easy to find users by topic of interest or location.


A feature we’ve yet to really see in other online dating sites, FriendFinder’s Lists feature allows you to organize your connections, whether you like their photos or want to add them to your Hotlist.

FriendFinder lists

FriendFinder lists

Video and Voice Introductions

Online dating can be limited, but FriendFinder helps to bridge the gap. If you have access to a webcam and/or microphone on your computer, you have the option to create video and voice introductions.

FriendFinder video introductions

Explore user video introductions


Search FriendFinder’s listings — the only catch is that you’re only allowed a distance search with the free membership. With the Silver membership you’re able to filter your search by distance, race, and listings with photos, and with Gold you’re able to filter all of the above, in addition to body type.

You can also take advantage of FriendFinder’s other search options: Online Now, Near Me, New Matches, Meet the VIPs, and Popular (member content, photos, video, members).

FriendFinder Search

FriendFinder search options


FriendFinder Groups can help you connect with others with similar interests, a place to discuss politics, those looking for friends locally — the possibilities are endless.

FriendFinder groups

What are you interested in?

Instant Messenger

Easily have a personal chat with FriendFinder members with their instant messaging feature. The “friends list” and chat window pops up in a new window, so you do need to turn off your pop-up block and any Flash blocker you have running. Like everything on FriendFinder, the interface could be improved upon, but the IM service works flawlessly.

FriendFinder IM

FriendFinder IM


FriendFinder offers two types of paid memberships: Silver and Gold, $22.99 per month and $34.99 per month, respectively. You can opt to purchase 3 or 6-month subscription packages to save money on your monthly membership though. What Silver gives you: Viewing and contacting members, obtain partial access to blogs, higher placement in searches. Gold gives you: All the Silver benefits plus placement at the top of all searches, customer support, full access to blogs, and access to members’ IM nicknames.

FriendFinder Membership comparison

Membership Comparison — Communication

FriendFinder Membership comparison

Membership Comparison — Networking and Photos

FriendFinder Membership comparison

Membership Comparison — Video

FriendFinder Membership comparison

Membership Comparison — Community

FriendFinder Membership comparison

Membership Comparison — Search

FriendFinder Membership comparison

Membership Comparison — Blogs


  • Unique features like friend networks, blogs, and interest groups
  • Two types of paid memberships
  • Niche sites for different demographics
  • Non-paying members can perform searches and preview profiles
  • Can change the colors of your profile


  • Many fake/spam profiles on the site
  • Site not very streamlined
  • Non-paying members cannot communicate with others
  • Very basic profiles

FriendFinder Demographics

The average FriendFinder user is a middle-aged white man without children and who is slightly less affluent than the average person. There is also a strong Black and Hispanic representation.

Friend Finder Site Traffic gets right around 500K unique visitors a month, which allows for lots of possibilities, despite having smaller traffic than the major dating sites. The FriendFinder Network, however, collectively has a lot more users which provides a significant number of registered users total.



  • 1 Month Membership: $22.99/mo
  • 3 Month Membership: $13.99/mo
  • 6 Month Membership: $10.99/mo


  • 1 Month Membership: $34.99/mo
  • 3 Month Membership: $14.99/mo
  • 6 Month Membership: $11.99/mo

Profile Extras

Highlight your listing in all search results and emails

  • 1 Month: $9.99/mo, renew at $9.90/mo
  • 3 Months: $8.99/mo, renew at $9.90/mo