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“Every year, hundreds of thousands of people find love on pioneered the Internet dating industry, launching in 1995 what is now the most recognized dating service worldwide, and today serves more than 15 million singles in 37 countries. And, as an undisputable leader in the industry, continues to redefine the way single men and single women meet, flirt, date and fall in love, proving time and again that you can make love happen through online dating and that lasting relationships are possible.”

Quick Look

Feature Overview:
– Great interface
– 6-month money-back guarantee
– Huge membership is the largest dating site on the Internet! The vast number of members, profiles, active users and reasonable membership fees are the largest draw to prospective online daters. The only main feature lacking is a deeper matchmaking setup. Their sister site takes more of a personalized approach along that vein.

Sign up is quick, only requiring the gender and age you’re looking for, as well as your zip code. Easy! The second step only requires you to choose a username and password, and to enter your birthdate and email address. sign up

Signing up for is easy!

The questionnaire process for matching isn’t required to look around, but if you want to be matched, complete as much as possible. You’ll be completing sections including:

  • Basics
  • Appearance
  • Interests
  • Lifestyle
  • Background/Values
  • About My Date
  • In My Own Words
  • Photos sign up

Most of’s sign up process contains drop-down menu choices, with a few short answer sections. sign up

Say it in your own words profile photo

Easily upload your profile photo home has a clean, easy to use interface with little advertising

With, you don’t get tons of matches off the bat, like Lavalife or, but you can start the process by filling out your profile and checking out your mutual matches — they’re looking for someone like you, you’re looking for someone like them. Once you’ve filled out your profile completely, will search it’s database and you should see your Daily Matches section populated with new matches every day. daily matches

Check on your Daily Matches and show your interest

Profile and Features’s user profiles are easy to navigate, with tabs for photos and quick ways to show your interest. profile

Are you interested?

Like At First Sight Quiz

To help with your matches, take the Like At First Type Quiz. The quiz goes through tiles of images, asking things like: Which celeb is most attractive to you? Which face shape is most attractive to you? What feature do you notice first?

Like at first sight

Take’s Like At First Sight Quiz

matchMobile gives users tons of mobile application options, no matter your phone’s OS — iOS, Windows Phone, Blackberry, Android, Palm, and even an iPad app.


You can access from most smartphones

Linked Accounts gives you the option to link your account to either your Facebook or Windows Live account. When you link your accounts, you can sign into using your Windows Live or Facebook username and password. And if you’re already signed into one of these partnering services, going to will automatically sign you in, with no further effort on your part. linked accounts

Link your Facebook or Windows Live account to your account for easy login


Allow your matches to call you without revealing your phone number with matchTalk.


Receive calls from your matches!


One of’s best features is the ability to search for members. The site does find matches for you, but it’s useful to be able to search on your own. makes the process very simple, providing you with a Quick Search and other search options including Mutual Search, Reverse Search, Online Now Search, as well as a username search, saved search options, and advanced custom search. search provides multiple search options advanced search’s advanced custom search option


  • Reasonably priced
  • Over 15 million members
  • Easy to use
  • Great mobile apps
  • Filter matches
  • 6-month guarantee


  • Can’t respond to emails as a free user
  • Many features are limited to subscribing members
  • Limited online customer support hours Demographics

The average user is a middle-aged white woman (although there are nearly as many men) without children and who has an average income. The huge user-base means that the users tend to be more representative of the general population than many niche dating services. Site Traffic gets right around 5.5 million unique visitors a month, making it the largest dating site on the web.


  • 1 Month Membership: $35.99/mo
  • 3 Month Standard Membership: $19.99/mo
  • 3 Month Extras Membership: $23.99/mo
  • 6 Month Standard Membership: $17.99/mo
  • 6 Month Extras Membership: $19.99/mo
  • Other price-saving packages available
  • Additional paid features available